ontem<\/a>, analisamos a situa\u00e7\u00e3o do consumidor norte-americano ap\u00f3s destacar que as tr\u00eas piores a\u00e7\u00f5es do DJ30 nos \u00faltimos tr\u00eas meses pertenciam ao setor de Consumo e Consumo B\u00e1sico. Observamos que os principais indicadores macroecon\u00f4micos, o \u00edndice de Sentimento do Consumidor da Universidade de Michigan e o \u00edndice de Confian\u00e7a do Consumidor do Conference Board, v\u00eam se deteriorando h\u00e1 algum tempo, apesar das diverg\u00eancias entre as duas s\u00e9ries. O primeiro permanece pr\u00f3ximo de m\u00ednimas hist\u00f3ricas, enquanto o segundo apresenta um cen\u00e1rio menos negativo.<\/p>\n\n\n\nEssa deteriora\u00e7\u00e3o do sentimento ainda n\u00e3o se refletiu em dados concretos, como as Vendas no Varejo, que continuam positivas nos Estados Unidos. Mesmo assim, isso n\u00e3o impediu que a\u00e7\u00f5es como McDonald\u2019s, Home Depot e Nike apresentassem desempenho significativamente inferior ao mercado em geral. Ap\u00f3s analisarmos o McDonald\u2019s ontem, agora voltamos nossa aten\u00e7\u00e3o para as outras duas empresas.<\/p>\n\n\n\n
<\/p>\n\n\n\n
An\u00e1lise T\u00e9cnica<\/h3>\n\n\n\n <\/p>\n\n\n\n
A Home Depot (HD) \u00e9 a maior varejista de materiais para constru\u00e7\u00e3o e melhorias residenciais do mundo. A empresa vende ferramentas, materiais de constru\u00e7\u00e3o, eletrodom\u00e9sticos e itens de decora\u00e7\u00e3o tanto para consumidores finais quanto para empreiteiros profissionais em aproximadamente 2.300 lojas na Am\u00e9rica do Norte. O aumento das taxas hipotec\u00e1rias est\u00e1 claramente afetando o comportamento da a\u00e7\u00e3o. O CFO da companhia afirmou recentemente que o propriet\u00e1rio m\u00e9dio continua resiliente, mas \u201cat\u00e9 certo ponto\u201d.<\/p>\n\n\n\n
Do ponto de vista operacional, o \u00faltimo trimestre permaneceu s\u00f3lido. As vendas do primeiro trimestre fiscal de 2026 atingiram US$ 41,8 bilh\u00f5es, alta anual de 4,8%, enquanto o lucro l\u00edquido chegou a US$ 3,3 bilh\u00f5es. No entanto, o lucro por a\u00e7\u00e3o apresentou uma leve queda em rela\u00e7\u00e3o ao ano anterior.<\/p>\n\n\n\n
A a\u00e7\u00e3o segue em clara tend\u00eancia de baixa desde pelo menos agosto de 2025, quando atingiu m\u00e1ximas pr\u00f3ximas de US$ 425. At\u00e9 ontem, era negociada em torno de US$ 318. O canal descendente permanece bem definido, caracterizado por pelo menos tr\u00eas grandes movimentos, incluindo dois fortes impulsos de baixa.<\/p>\n\n\n\n
Ap\u00f3s tocar uma m\u00ednima pr\u00f3xima de US$ 288 em 19 de maio, a a\u00e7\u00e3o tentou se recuperar. Por\u00e9m, uma linha de tend\u00eancia interna de baixa dentro do canal agora converge pr\u00f3xima aos n\u00edveis atuais, tornando a regi\u00e3o de US$ 325 um teste importante. A m\u00e9dia m\u00f3vel de 50 dias tamb\u00e9m passa por essa \u00e1rea.<\/p>\n\n\n\n
Desde ontem, o pre\u00e7o conseguiu ultrapassar a m\u00e9dia m\u00f3vel de 21 dias e os indicadores de momentum melhoraram, com o RSI alcan\u00e7ando 50,29, levemente positivo. Um rompimento confirmado acima de US$ 325 representaria um sinal t\u00e9cnico construtivo e poderia abrir caminho para a parte superior do canal, potencialmente pr\u00f3xima de US$ 350. Essa regi\u00e3o tamb\u00e9m representa uma resist\u00eancia importante, enquanto uma resist\u00eancia superior est\u00e1 localizada perto de US$ 368.<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/p>\n\n\n\n
HD, Di\u00e1rio, Mar 2025 \u2013 Atual<\/strong><\/p>\n\n\n\n<\/p>\n\n\n\n
A Nike (NKE) dispensa grandes apresenta\u00e7\u00f5es. A empresa continua sendo a maior companhia de cal\u00e7ados e vestu\u00e1rio esportivo do mundo, vendendo t\u00eanis, roupas esportivas e equipamentos por meio de varejistas, lojas pr\u00f3prias e canais digitais. Seu reconhecimento de marca e alcance global continuam incompar\u00e1veis.<\/p>\n\n\n\n
No entanto, a companhia ainda atravessa um importante processo de reestrutura\u00e7\u00e3o enquanto tenta reequilibrar seu modelo de distribui\u00e7\u00e3o ap\u00f3s apostar excessivamente nas vendas diretas ao consumidor, o que prejudicou os relacionamentos com atacadistas. No \u00faltimo trimestre fiscal (Q3 FY2026), a receita total atingiu US$ 11,3 bilh\u00f5es, est\u00e1vel em rela\u00e7\u00e3o ao ano anterior, enquanto o lucro l\u00edquido caiu 35%, para US$ 520 milh\u00f5es, mostrando que o processo de recupera\u00e7\u00e3o ainda n\u00e3o foi conclu\u00eddo.<\/p>\n\n\n\n
A a\u00e7\u00e3o est\u00e1 em uma longa tend\u00eancia de queda desde o final de 2021, quando era negociada perto de US$ 166. O fechamento de ontem ficou em torno de US$ 45, ilustrando como movimentos excessivamente otimistas de longo prazo em a\u00e7\u00f5es individuais podem eventualmente sofrer fortes revers\u00f5es. Os n\u00edveis atuais est\u00e3o pr\u00f3ximos das m\u00ednimas observadas entre 2016 e 2017, com a regi\u00e3o entre US$ 43 e US$ 45 atuando anteriormente como uma importante zona de suporte.<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/p>\n\n\n\n
NKE, 1h, 22 Jan 2026 \u2013 Atual<\/strong><\/p>\n\n\n\n<\/p>\n\n\n\n
Aqui focamos no gr\u00e1fico de 1 hora, onde o \u00faltimo impulso de baixa come\u00e7ou em meados de fevereiro pr\u00f3ximo ao n\u00edvel de US$ 65. Duas linhas de tend\u00eancia descendentes continuam vis\u00edveis, juntamente com a estrutura de gap de baixa formada no in\u00edcio de abril.<\/p>\n\n\n\n
A tend\u00eancia de baixa mais inclinada j\u00e1 foi rompida, levando a um per\u00edodo de consolida\u00e7\u00e3o lateral. Como resultado, pode haver espa\u00e7o para um teste da linha de tend\u00eancia descendente menos agressiva, que provavelmente cruzaria entre US$ 50 e US$ 52, pr\u00f3ximo ao n\u00edvel de abertura do gap de abril.<\/p>\n\n\n\n
Antes disso, por\u00e9m, o mercado precisar\u00e1 romper claramente acima da regi\u00e3o de US$ 46,70 testada ontem. Um rompimento consistente acima dessa \u00e1rea poderia desencadear uma recupera\u00e7\u00e3o mais r\u00e1pida em dire\u00e7\u00e3o aos alvos de curto prazo mencionados anteriormente. Isso \u00e9 particularmente relevante porque a faixa entre US$ 43 e US$ 45 continua funcionando como uma zona de suporte de longo prazo e pode continuar sustentando o pre\u00e7o no curt<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
No artigo de ontem, analisamos a situa\u00e7\u00e3o do consumidor norte-americano ap\u00f3s destacar que as tr\u00eas piores a\u00e7\u00f5es do DJ30 nos […]<\/p>\n","protected":false},"author":8,"featured_media":113490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[798],"tags":[],"class_list":["post-116780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical"],"acf":[],"yoast_head":"\n
HD e Nike Atr\u00e1s do Mercado; Consumo Fraco - OnEquity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.onequity.com\/pt\/hd-e-nike-atras-do-mercado-consumo-fraco\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HD e Nike Atr\u00e1s do Mercado; Consumo Fraco - OnEquity\" \/>\n<meta property=\"og:description\" content=\"No artigo de ontem, analisamos a situa\u00e7\u00e3o do consumidor norte-americano ap\u00f3s destacar que as tr\u00eas piores a\u00e7\u00f5es do DJ30 nos […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.onequity.com\/pt\/hd-e-nike-atras-do-mercado-consumo-fraco\/\" \/>\n<meta property=\"og:site_name\" content=\"OnEquity\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T07:44:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T08:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.onequity.com\/wp-content\/uploads\/2026\/04\/Technical-Analysis-PT.png\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marco Turatti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marco Turatti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/insights.onequity.com\\\/pt\\\/hd-e-nike-atras-do-mercado-consumo-fraco\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insights.onequity.com\\\/pt\\\/hd-e-nike-atras-do-mercado-consumo-fraco\\\/\"},\"author\":{\"name\":\"Marco Turatti\",\"@id\":\"https:\\\/\\\/insights.onequity.com\\\/pt\\\/#\\\/schema\\\/person\\\/d3e52a0ffb9417ae1b81d44a04de3be9\"},\"headline\":\"HD e Nike Atr\u00e1s do Mercado; 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