ayer<\/a>, analizamos el estado del consumidor estadounidense despu\u00e9s de destacar que las tres peores acciones del DJ30 en los \u00faltimos tres meses pertenec\u00edan al sector de Consumo y Consumo B\u00e1sico. Observamos que los principales indicadores macroecon\u00f3micos, el \u00edndice de Sentimiento del Consumidor de la Universidad de Michigan y el \u00edndice de Confianza del Consumidor del Conference Board, llevan tiempo deterior\u00e1ndose, aunque con diferencias entre ambas series. El primero permanece cerca de m\u00ednimos hist\u00f3ricos, mientras que el segundo muestra un tono menos negativo.<\/p>\n\n\n\nEste deterioro del sentimiento todav\u00eda no se ha reflejado claramente en datos duros como las Ventas Minoristas, que siguen manteni\u00e9ndose positivas en Estados Unidos. Sin embargo, esto no ha impedido que acciones como McDonald\u2019s, Home Depot y Nike queden significativamente rezagadas frente al mercado en general. Tras analizar McDonald\u2019s ayer, ahora nos enfocamos en las otras dos compa\u00f1\u00edas.<\/p>\n\n\n\n
<\/p>\n\n\n\n
An\u00e1lisis T\u00e9cnico<\/h3>\n\n\n\n <\/p>\n\n\n\n
Home Depot (HD) es el mayor minorista de mejoras para el hogar del mundo. La compa\u00f1\u00eda vende herramientas, materiales de construcci\u00f3n, electrodom\u00e9sticos y decoraci\u00f3n tanto a consumidores particulares como a contratistas profesionales a trav\u00e9s de aproximadamente 2.300 tiendas en Norteam\u00e9rica. El aumento de las tasas hipotecarias est\u00e1 afectando claramente el comportamiento de la acci\u00f3n. El director financiero de la empresa se\u00f1al\u00f3 recientemente que el propietario promedio sigue siendo resistente, pero \u201chasta cierto punto\u201d.<\/p>\n\n\n\n
A nivel operativo, el \u00faltimo trimestre se mantuvo s\u00f3lido. Las ventas del primer trimestre fiscal de 2026 alcanzaron los 41.800 millones de d\u00f3lares, un aumento interanual del 4,8 %, mientras que las ganancias netas se ubicaron en 3.300 millones de d\u00f3lares. Sin embargo, las ganancias por acci\u00f3n mostraron una ligera ca\u00edda frente al a\u00f1o anterior.<\/p>\n\n\n\n
La acci\u00f3n mantiene una tendencia bajista clara desde al menos agosto de 2025, cuando alcanz\u00f3 m\u00e1ximos cercanos a los 425 d\u00f3lares. Hasta ayer, cotizaba alrededor de 318 d\u00f3lares. El canal descendente sigue vigente y est\u00e1 caracterizado por al menos tres grandes movimientos, incluidos dos impulsos bajistas importantes.<\/p>\n\n\n\n
Despu\u00e9s de tocar un m\u00ednimo cercano a 288 d\u00f3lares el 19 de mayo, la acci\u00f3n intent\u00f3 recuperarse. Sin embargo, una l\u00ednea de tendencia bajista interna dentro del canal converge cerca de los niveles actuales, convirtiendo la zona de 325 d\u00f3lares en una prueba clave. La media m\u00f3vil de 50 d\u00edas tambi\u00e9n pasa por esta \u00e1rea.<\/p>\n\n\n\n
Desde ayer, el precio logr\u00f3 situarse por encima de la media m\u00f3vil de 21 d\u00edas y los indicadores de momentum han mejorado, con el RSI alcanzando 50,29, ligeramente positivo. Una ruptura confirmada por encima de los 325 d\u00f3lares representar\u00eda una se\u00f1al t\u00e9cnica constructiva y podr\u00eda abrir el camino hacia la parte superior del canal, potencialmente cerca de los 350 d\u00f3lares. Esta zona tambi\u00e9n representa una resistencia importante, mientras que una resistencia superior se encuentra cerca de los 368 d\u00f3lares.<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/p>\n\n\n\n
HD, Diario, Mar 2025 \u2013 Actualidad<\/strong><\/p>\n\n\n\n<\/p>\n\n\n\n
Nike (NKE) necesita poca presentaci\u00f3n. Sigue siendo la mayor compa\u00f1\u00eda de calzado y ropa deportiva del mundo, vendiendo zapatillas, ropa deportiva y equipamiento a trav\u00e9s de minoristas mayoristas, tiendas propias y canales digitales. Su reconocimiento de marca y alcance global siguen siendo incomparables.<\/p>\n\n\n\n
Sin embargo, actualmente la empresa contin\u00faa atravesando un importante proceso de transformaci\u00f3n mientras intenta reequilibrar su modelo de distribuci\u00f3n despu\u00e9s de haber apostado excesivamente por las ventas directas, lo que afect\u00f3 negativamente las relaciones con distribuidores mayoristas. En el \u00faltimo trimestre fiscal (Q3 FY2026), los ingresos totales alcanzaron los 11.300 millones de d\u00f3lares, sin cambios respecto al a\u00f1o anterior, mientras que las ganancias netas cayeron un 35 % hasta 520 millones de d\u00f3lares, lo que demuestra que el proceso de recuperaci\u00f3n a\u00fan est\u00e1 incompleto.<\/p>\n\n\n\n
La acci\u00f3n se encuentra en una ca\u00edda prolongada desde finales de 2021, cuando cotizaba cerca de 166 d\u00f3lares. El cierre de ayer rond\u00f3 los 45 d\u00f3lares, mostrando c\u00f3mo el exceso de optimismo a largo plazo en acciones individuales puede revertirse con fuerza. Los niveles actuales se encuentran cerca de los m\u00ednimos observados entre 2016 y 2017, con la zona de 43 a 45 d\u00f3lares actuando previamente como un importante soporte.<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/p>\n\n\n\n
IMAGEN 2: NKE, 1h, 22 Ene 2026 \u2013 Actualidad<\/strong><\/p>\n\n\n\n<\/p>\n\n\n\n
Aqu\u00ed nos centramos en el gr\u00e1fico de una hora, donde el \u00faltimo impulso bajista comenz\u00f3 alrededor de mediados de febrero cerca de los 65 d\u00f3lares. Dos l\u00edneas de tendencia descendentes siguen siendo visibles, junto con la estructura de gap bajista formada a comienzos de abril.<\/p>\n\n\n\n
La tendencia bajista m\u00e1s pronunciada ya ha sido rota, dando paso a un periodo de consolidaci\u00f3n lateral. Como resultado, podr\u00eda existir espacio para probar la l\u00ednea de tendencia descendente menos agresiva, que probablemente intersectar\u00eda entre los 50 y 52 d\u00f3lares, cerca del nivel de apertura del gap de abril.<\/p>\n\n\n\n
Antes de eso, sin embargo, el mercado necesitar\u00e1 romper claramente por encima del nivel de 46,70 d\u00f3lares probado ayer. Una ruptura s\u00f3lida sobre esta zona podr\u00eda desencadenar un rally m\u00e1s acelerado hacia los objetivos de corto plazo mencionados anteriormente. Esto es especialmente relevante porque el rango entre 43 y 45 d\u00f3lares sigue actuando como una zona de soporte de largo plazo y podr\u00eda continuar sosteniendo el precio en el corto plazo.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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